Print businesses are constantly looking for ways to broaden their services, giving their customers a wide range of solutions. Some of these operations can become more and more complex and the demand is always rising.
Workflow optimization and automation is crucial to ensure a sustainable profit for print services. Printers are now playing a significant part in their customer’s marketing strategy, and are expected to offer a wide range of services.
However, printers also want to stay profitable. Improving their workflow will help them achieve that goal, and the keyword is automation.
Eliminating human errors as much as possible is vital for ensuring a smoothly running operation. Although many printers are aware of the significance of automation and the elimination of manual touchpoints, not much has done to implement it on print businesses.
So, where to start? Try looking at it with fresh eyes and see the big picture. A lot of printers stick to what has worked for them in the past, and are a little afraid to change a running system. However, this mentality will not lead to a sustainable business, because in order to stay competitive, businesses (and not just in print) have always had to adapt and evolve.
You can start by breaking down a few points or issues, such as: Which parts need to be the most efficient? You need to assess and move on from there. Consider that different situations require different workflows. Don’t get stuck on the notion that automation replaces human workers; it’s not “human vs. technology”. It’s more about integrating the two.
Remember that the bottom line is – a better workflow leads to a better business.