As any business owner, and especially print services, you always want to attract more customers and increase your revenue. How to achieve it? Well, here are a few ideas.
There are many ways to get new clients, some involve investments to improve your print shop, and some involve very little effort. It all depends on your budget and the time you have to invest.
An informative company newsletter is one of the best ways to retain customers. It is also effective at creating demand for your services, presenting them as valuable, useful and even necessary. Content is king, and you should produce and distribute it as often as you can. The newsletter can be printed and distributed directly to clients, or sent by Email as digital newsletter.
Reach out to more prospects on social media, through your pages at Facebook, Twitter, LinkedIn, Google+ and Instagram. If you don’t have pages in those platforms, it’s time to set them up! Encourage your clients to follow you and inform them about new deals or services. Stay updated and post at least once or twice a week to keep in touch with your followers and also to reach new followers and prospects.
Invest in advanced technologies and show your customers you are always up-to-date with what’s going on in the market. For instance, a web to print software will allow your clients to submit, preview and print orders online through an easy to use interface. Your clients doesn’t need to physically visit your print store in order to create their desired printing project, it’s all done online. They will be able to login at any time, from any device, and create, edit and print any printing project, in any size and quantity.
If you want successful results, you’ll need to create a plan. You can start with just one of these suggestions, see how it goes, and after a while, try another approach. The important thing is to not let your company be out-marketed.