As a business owner you probably know that your marketing strategy can make or break you. Many people think that brochures and flyers belong to the past, but actually, a brochure is a powerful way to promote your business. Brochures and flyers include important information that a potential client needs to know, like a short explanation about a certain product, or the details of a special sale or offer.
Here are a few tips to help you design the perfect flyer or pamphlet:
- Don't overload with too much information. Focus on one or two promotions or offers and make sure that your contact details are included.
- Tailor your design to appeal to your targeted audience – the design should stand out to your target audience so think about what they would want.
- The main message has to be really clear, or else no matter how good the design is, it won't achieve the goal if the message isn’t clear.
- Make sure you include in the brochure a dedicated call to action. This should encourage people to stop by and check out your new product or special sale.
- The size of the brochure also matters. If you have a small budget then a regular size will probably be more affordable. But if your budget allows, try a different size or a unique format that will make your brochure a lot more memorable.
- The most important thing – don't forget to proofread the final version before printing. Check and double-check every word before you send your flyers to print.
- If you only have a small amount of brochures to print, use print on demand services. This is ideal for printing a specific amount of your desired project rather than having to opt for large quantities. You can also have more flyers printed at a later date, which makes it a great solution.