So, you finally decided to take your print shop to the next level and install a web-to-print software. That’s great! Now you just need to know what kind of features to look for, that will help your print shop stand out.
In these days, consumers are practically connected 24/7, shopping and ordering when it’s most convenient for them, wherever they are at the moment. An online print solution is a must-have, if you don’t want to be left behind and miss out on potential business opportunities.
In a nutshell, you should look for a web-to-print solution that will help build a strong customer experience and keep your clients coming back in the future for more orders. Here are a few key features to keep in mind:
Customization
A lot of potential customers will be looking for the ability to customize their print jobs. Take for example a wedding invitation. The couple would want to personalize the invitation, probably add a photo of them and maybe some other graphics or images.
They are looking for an online solution that can meet their needs and accommodate this kind of a short-run job. Be sure to choose a solution that allows your customers to upload, edit and customize their orders.
Responsive interface
As consumers access online content from different types of devices and at any time, the web-to-print solution must display properly across all of them. From smartphones, tablets, laptops to PC, the content needs to be up to date and accessible from any device to maximize the experience for your customers.
Integration capabilities
It’s important that the web-to-print solution will integrate seamlessly with your other software and systems, making the entire shopping experience more friendly and fun.
Being an online service that can be accessed from any device, day or night, is just the thing that will make your print shop stand out. It’s time to revolutionize your business and leap into the future!