Many printing companies are struggling to find new clients and expand their business. This has a lot to do with the fact that the traditional print sales model no longer works, and new methods of acquiring new customers are now in play.
The first thing a struggling printing company should do is to refresh their sales department, and get a new type of sales person. If printing companies wish to grow their business they need sales people who are hungry for new business. They need people who are prepared to go out and hunt.
There are three essential skills that every print sales person should possess:
- An important skill is problem-solving attitude. It might not be related directly to print, but it has to do with helping customers expand their businesses. A problem-solving sales person will be able to understand the business problems that customers face and work out the most suitable solution to solve these problems. That sales person could come up with the best solution if he/she also has the next skill.
- Digital knowledge is another important skill to possess. In this modern age, print does not exist alone; it is integrated with other communication channels. The right sales person could help companies increase their business by helping them with their digital activities as well.
- The last skill is all about communication. Today’s sales person must be able to understand different mindsets. They must be able to adapt their communication strategies to deal with the wide range of ways that different prospects think and communicate. Once you establish a good communication channel, the road is open to endless possibilities.
