If you are running a web-to-print company you need to know how to do business and how to develop strategies to beat the competition. The key: visibility. Generating traffic and increasing your website’s presence is not a matter of luck, it’s a matter of work and well-thought steps. That’s why SEO is a critical issue that plays one of the most important roles in online marketing.
When it comes to SEO you need to be able to:
1. Guarantee a high-quality website
2. Generate traffic into your website
Just by combining these two elements you will be able to design a good and effective SEO strategy.
Guarantee a high-quality website: There is no point in generating a lot of traffic to a website with a poor design and content that won’t attract clients once they click on your links. Do your best to improve your web2print website. Pay attention to design. Make sure it is not busy or overwhelming. This could detract from the main message. Messages need to be clear. Post high-quality content to attract visitors. Content has to be free, original and useful. Try to update it as often as possible. Don’t include too much images or unnecessary videos that slow down the loading process of your website.
Generate traffic into your website: Pay attention to keywords that would highlight the content of your pages. Insert metadata on each page describing your content in a way that you can take advantage of search engines indexing. Also create a sitemap with a list of your pages and a brief description. Give priority to the most relevant pages in your website. Send the sitemap to search engines to ensure your website will be indexed regularly.
Always make a good use of social media. Facebook, Twitter, LinkedIn or Tumblr are perfect tools to promote your website and increase traffic. There you have access to people you already know and you can even access to others that you don’t know. Also try to get your link on the pages of competitors and popular websites that can broaden your access to audiences.
Look for popular blogs about printing issues that welcome guest posts. Write interesting comments and include a link to your site. This way you will increase the chance to get targeted traffic. Always try to use anchor text instead of URLs. It always simplifies the process for visitors and it makes your work look more professional and polished.
The combination of these factors and a patient and dedicated work will give you the chance to increase traffic into your web-2-print site. The more efforts you put on it, the more results you'll get.