A good marketing campaign to promote your book can generate thousands, even millions of fans, increasing your book’s sales extraordinarily. All that you need to do as a self-published author is making a good and well-planned use of all the marketing tools you have within your reach.
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On the Internet you will find many ways to market your book. One of them is creating a website and making sure it has what it needs: Being friendly, easy to access, fast loading and search engines compatible. Also create an interesting and fresh book trailer to place on it. Give the option to buy your book on your website, not only on Amazon. Go further and create a forum. Cultivating an online community is always a great marketing tool that you should use.
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Social networking sites are another amazing resource. Ensure you are doing what you have to. It is not only about being on Facebook, LinkedIn, Google Plus, Twitter etc. There is so much traffic on social media sites that you need to work hard to create a really strong presence on them. Start a Facebook campaign to increase your readers and fans. Engage with them. Host regular authors hangouts and interviews on Google Plus. Never forget to reply a fan comment. Always use social networks to promote your marketing campaigns and offline promotional activities.
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Create a blog to expose your book. Give your fans and visitors incentives to visit your blog: post short stories, exclusive chapters of your book etc. You should allow other bloggers to place content on your blog and vice versa. Guest blogging always generates targeted traffic.
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You should also register as an author on online book stores such as Amazon and Goodreads. You should start email campaigns to promote your book and plan SEO campaigns to increase the traffic to your website.
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There are also some offline marketing tools that you can use. Find good places for book readings and book signings. Donate your book in different places to make new fans: coffee shops, schools, hospitals, etc. Print brochures, postcards and flyers to promote your book, but never forget to include your website address and online references on them.
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Remember to be consistent across all platforms. Choose a name and use it everywhere. This way, no matter the channel you use, people will easily identify you.
The thing is trying to use and interconnect all the marketing tools that you have to promote your book. Some of them could be more effective than others but just by trying all of them you can find out those that suit you the best.